As things get tough for ad revenue in Dubai it was heartening recently to do a tour of the top 5 agencies in Dubai to assess this quarters potential revnue. To be fair this was done a couple of weeks ago and therefore before Dubai began to accept that it is 100% in the global meltdown now.
Each of the five said that as we dont pay AVR we wont be used at all as they need to hit the next level of thie AVR target to get the incsreased kick back as ad spend is going to be tought to find certainly based on current trading conditions.
Upon reaching for one of our inside pockets (for a pen), one of them almost leapt out of his skin asking if we were recording the conversation....having just held his hands above his head rubbing thumb, fore and middle fingers together saying 'this is what its about, you know what this is...?' classy.
Anyway having personally had about $250,000 of cancellations in the last 4 weeks our targets wont be hit anyway which is heartening as mine have just been raised 28% mid way through the targeted period by management....which is pleasant...and that from one of the very very few 'decent' media owners here.
Great....