audits...

if its any help i promise i spend a significant amount of each meeting i do with clients and agencies talking about audits, the difference between paid for and bulk free distribution, avr, quality media, transparency, accountability and strangely itp is the best example of shoddy publishing e.g. arabian business 4%paid for.... i have done this since i arrived 2 years ago and will continue to do so. transparency and accountability will drive quality in media and the avr/brown envelope way of doing things will change slowly. i have no problem telling clients that unless they instruct omd to use certain titles they wont as itp do the big avr deals and rip of clients - and yes most publishing houses do this. i have several large clients auditing their agencies behaviour and why not. leb scum on the one hand and itp scum on the other. love it!