more transparency zzzzzz

just a thought but if there was any transparency in the media market publishers would have had to actually offer quality to compete and sell magazines / papers etc rather than just bulk free distributing the detritus out there and therefore the subscription revenue would compensate for the huge loss in advertising revnue and therefore there would be significantly less redundancies as basically good quality media will survive and the bad will die. genius....

audits...

if its any help i promise i spend a significant amount of each meeting i do with clients and agencies talking about audits, the difference between paid for and bulk free distribution, avr, quality media, transparency, accountability and strangely itp is the best example of shoddy publishing e.g. arabian business 4%paid for.... i have done this since i arrived 2 years ago and will continue to do so. transparency and accountability will drive quality in media and the avr/brown envelope way of doing things will change slowly. i have no problem telling clients that unless they instruct omd to use certain titles they wont as itp do the big avr deals and rip of clients - and yes most publishing houses do this. i have several large clients auditing their agencies behaviour and why not. leb scum on the one hand and itp scum on the other. love it!