more transparency zzzzzz

just a thought but if there was any transparency in the media market publishers would have had to actually offer quality to compete and sell magazines / papers etc rather than just bulk free distributing the detritus out there and therefore the subscription revenue would compensate for the huge loss in advertising revnue and therefore there would be significantly less redundancies as basically good quality media will survive and the bad will die. genius....

audits...

if its any help i promise i spend a significant amount of each meeting i do with clients and agencies talking about audits, the difference between paid for and bulk free distribution, avr, quality media, transparency, accountability and strangely itp is the best example of shoddy publishing e.g. arabian business 4%paid for.... i have done this since i arrived 2 years ago and will continue to do so. transparency and accountability will drive quality in media and the avr/brown envelope way of doing things will change slowly. i have no problem telling clients that unless they instruct omd to use certain titles they wont as itp do the big avr deals and rip of clients - and yes most publishing houses do this. i have several large clients auditing their agencies behaviour and why not. leb scum on the one hand and itp scum on the other. love it!

lack of transparency

media in the middle east is obviously corrupt.

the media owners wont audit their media and when they do its pretty much always free users. media agencies avoid measurement as they cant justify their plans. both sides are on the take and they arent taking due to quality media, they are taking because they lie. why do they lie, because theyre hiding the truth and lining their pockets.....

avr is the raison d'etre of the agencies. and the media owners pay it and do deals all over the place.

without transparent media measurement the media will not evolve as is seen by the general poor quality and lack of online offerings.

if you dont pay avr the agencies rarely use you. do the big guys who run the global networks know this and turn a blind eye?

the lack of freedom of speach in the media does not affect the lack of measurement on spend.

its not good for the consumers at the end of the day nor honest hardworkers. who is to blame, the media agencies or the media owners? are the marketeers also to blame other than simply lack of ability? can nielsen etc do anything about it? will we ever get an ebrs, ems, tgi or nrs style industry standard and can you effect this from the bottom up or does it have to come from the top?